Simple websites backed by powerful systems.

I build clean, reliable websites that actually work—from the front end to everything behind it.

Websites, systems, and automation for growing businesses.

Working style

Built around the business, not the template.

  • Clear structure
  • Practical systems
  • Easy to get in touch
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What I build

A useful website first, and the systems that make it part of your business.

Website Builds

Clear service sites that explain the business, guide the visitor, and make it easy to get in touch.

Structured Content

Pages and navigation that keep the site organized as more products, services, or details get added.

Digital Systems

Orders, updates, automation, and backend tools that keep the site useful. One example is the custom Shopify shipping app I built for Essence of the Tree, along with related inventory updates, product SEO cleanup, and structured data work.

More systems work

The parts that sit behind the website and keep the business moving.

Shopify inventory updates

Keep inventory accurate with quantity-only updates for existing variants and a separate exception path for missing items.

Product SEO cleanup

Keep large catalogs readable and consistent with live title, meta description, and image alt-text updates.

Structured data and schema

Keep content pages clear to both people and machines with guarded schema deployment and reviewable markup changes.

About Rootstack Digital

Built around real operations, not abstract strategy.

I’m Ian. I build websites and the systems behind them so the result is clear, maintainable, and useful for businesses that do real work in the field, the shop, the greenhouse, the warehouse, or the kitchen.

Most projects start simple. Then I add only what helps, and I keep the structure easy to run later.

Read the about page

Let’s build something that works.

Send a short note about what you need, and I’ll point you toward the simplest next step.

Send a note